AE Dairy
Honestly, I don’t even know what to say. Working on AE has been a career/life highlight for me!
There is nothing like AE! A dairy with a cult following, and they absolutely have earned that following. Getting to work alongside a talented team to redesign and rebrand their website!? ARE YOU KIDDING ME!? How does an Iowa girl get so lucky? As a die-hard fan myself, I did not take my role lightly.
There are so many good things to say about AE, but how do you say what AE truly is? We found a way. AE is the taste of happiness. And that positioning statement led the work on the website.
The Great Milk Riot of 1993
And in working on the website I was able to tell a story from a childhood. A story that may sound crazy to someone that didn’t grow up here, but that makes total sense to any Iowa native. Our elementary school changed our milk from AE to a brand that shall not be named…and we protested. I met up with classmates I haven’t seen in 20 years. We told our story. This is the story of the Great Milk Riot.
Fan Mail
As the video says, "Celebrities and rockstars have fans, but a dairy?” Yes! If you’re AE that’s a resounding YES! We had AE employees read a few pieces of mail from adoring fans.
Dairy Destination
AE is TRULY dairy worth the drive. Iowa’s #1 most requested export!
Colorful Lids
When sending someone to the store that doesn’t traditionally buy the dairy, customers just refer to AE products by lid color. IYKYK
The Dairy Case Files
We noticed some AE fans in Omaha were having trouble finding AE. This mystery deserved to be solved and that’s why we opened, The Dairy Case Files
A Year of Happiness
Bringing in the New Year and celebrating the happiness the previous year brought.
Tucker DeVries
Basketball Player and AE Dairy Influencer
We were lucky enough to partner with awesome dude and awesome college athlete, Tucker DeVries! Big Party Dip guy.
The Sandfort Brothers
Payton & Pryce
Basketball Players, Brothers and AE Dairy Influencers.
AE took college athletics by storm! Growing up in Iowa meant growing up on AE. And it just so happens that the GOAT of sports drinks comes from a cow. (It’s milk!)
Check out more work on AE’s Facebook page and Instagram!
Agency: Strategic America
CDs Web: Kasey Baker-VerMulm & Randy Belcher
CWs Web: Kasey Baker-VerMulm, Connor White & Julia Herrick
AD Website: Ronnie Miller
CDs Social: Kasey Baker-VerMulm & Randy Belcher
ADs Social: Kasey Baker-VerMulm & Hyeree Hawk
CWs Social: Kasey Baker-VerMulm & Hyeree Hawk
CD (Influencer Campaigns): Kasey Baker-VerMulm CW: Kasey Baker-VerMulm & Hyeree Hawk
AD: Kasey Baker-VerMulm & Hyeree Hawk
Account Manager: Claire Voss