Food Bank of Iowa

Being able to work on this project from concepting until finish was a dream come true.

We wanted to raise awareness of food insecurity and break down the stigma facing those that use food assistance. The key to this spot is the key to life, empathy. Seeing yourself in someone else’s shoes.

We partnered with Luminary and every person involved with this PSA put their whole heart into it. And it must have shown because we won an Emmy for it!

My niece and nephew are very proud of me.

Agency: Strategic America

CD: Randy Belcher
CW: Randy Belcher & Heath Smith
AD: Kasey Baker-VerMulm

Videographer & Editor: Luminary

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Iowa Finance Authority