Iowa Finance Authority
Iowa Finance Authority has a program that offers downpayment assistance to first-time homebuyers. Not enough people knew about it and when people heard about it…well, it sounded too good to be true. We created a lovable, fresh-water creature named Arthur that totally understands the feeling of not being believed. He helped tell IFA’s story, IFA helped Iowans purchase their first home.
The Hunt.
It’s good to have friends that believe in downpayment assistance as much as Arthur.
These videos (and more) were created as social content to run alongside the campaign.
Agency: Strategic America
CD: Randy Belcher
CW: Randy Belcher, Kasey Baker-Vermulm & Heath Smith
AD: Kasey Baker-VerMulm
Creature Creation and Editing: MAKE
Account Manager: Katie Popp